How to Build a huge Newsletter List Easily, Using AI
For years now, marketers have heeded warnings of email’s popularity declining. It’s overhyped, overused, and other people are uninterested in it—or so we’ve been told.
Email marketing works. Plain and straightforward . for each dollar you spend on email marketing, you’ll expect a mean return of $42, consistent with the info and Marketing Association.
And for a way tired consumers supposedly are of email, they sure are using email. Global email users are set to succeed in the 4.3 billion marks by 2023.
So, what do these mixed messages mean for your email newsletter?
Email newsletters are dead. Long live email newsletters.
In all seriousness, building a loyal email audience can drive sales and make a bottom-line impact on your business. Every marketer’s dream is to create a following of brand name evangelists—and the e-mail newsletter may be a tried-and-true thanks to getting there.
Email is 40 times simpler at acquiring customers than Facebook and Twitter combined, and 89% of marketers say email is their principal lead generation channel.
So, your email newsletter may be a relevant, lucrative opportunity—as long as you’ll continually grow subscribers. And while earning a newsletter audience is often a painstaking and slow process, it definitely doesn’t need to be. AI helps marketers across industries build their newsletter list, and it can assist you, too. Here’s how.
Use AI to make Better Newsletters
I promised you AI could assist you to earn subscribers easily, and that I wasn’t lying. But there’s one caveat. Ultimately, getting more subscribers comes right down to sending better newsletters. The more value you offer within the way of high-quality content, the more subscribers you’ll get.
It is still much easier than you’d think to make better content with AI. Below are four ways to try just that.
1. Write high-performing email subject lines automatically.
How will people see the amazing content inside your newsletter if they never open it? Compelling subject lines solve this issue. One subset of AI is tongue generation, which allows machines to write down the human language. If it’s done correctly, it can draft subject lines that perform even better than what humans can write. Using specialized AI tools, you’ll also A/B test your subject lines for max performance.
2. Automate send times to enhance your open rate.
AI is superb at taking large amounts of data—like when each individual on your subscriber list most frequently opens their emails—and taking action thereon faster and more effectively than a people could. When everyone on your list receives your newsletter at the time they’re presumably to open it, they’ll get more value out of your content than if they quickly skimmed while clearing a mountain of unopened emails.
3. Create a hyper-personalized newsletters.
Again, this type of task is where AI truly shines. are you able to imagine creating a weekly newsletter that’s individualized for every single subscriber, supported what they wish to read? This level of segmentation simply isn’t possible for humans to try to at scale. With an AI-powered email newsletter tool, all of your subscribers can receive a super-personalized, highly valuable newsletter—and you don’t need to lift a finger.
4. Pack in additional value with outside resources.
Make your newsletters more valuable—and less work on you—by pulling in content resources from other websites that your readers will love. Not only does this strategy give your readership a holistic view of the subject they’re curious about, it means you don’t need to spend plenty of time creating that content on your own to profit from it. And benefit, you will: rasa.io found that users of its AI tool still got more traffic to their own websites even once they pulled in resources to their newsletter from other websites.
Promote Your Newsletter With AI to Earn Subscribers
Once your newsletter content packs maximum value, you’ll sell with ease using AI. Try the tactics below and watch your subscriber base multiply.
1. Create effective ads to market your newsletter.
Paid advertising is simpler than ever with AI. Not only can AI write better-performing ad copy than humans, but it can also improve your ads in many other ways. Managing the campaign is straightforward, too: Using an AI-powered tool, you’ll automatically allocate budget, improve campaign performance, and find out new opportunities.
2. Optimize your promotional social shares.
AI is basically good at social media. It can assist you to make informed decisions about what to write down in posts when to publish them, what proportion to spend sponsoring them, which colors and pictures to use, and more.
3. Improve your subscription landing page.
Use an AI-powered tool to A/B test your landing page’s images, copy, CTAs, form placement, and more. you’ll also hyper-personalize the content users see on your landing page using AI like Delta Faucet did (resulting during a 49% increase in pageviews and quadrupled on-site engagement).
4. Use an AI-powered chatbot to spice up subscribers.
Find smart opportunities to implement “subscribe” CTAs on your website, like with AI-powered chatbots. the simplest chatbots don’t require plenty of back-end work to personalize the branching logic to your business needs, and conversational marketing represents a useful opportunity for incorporating a newsletter subscription CTA.
Ready to Infuse AI Into Your Newsletter Process?
rasa.io may be a platform that uses AI to get personalized “Smart Newsletters.”
These newsletters increase reader engagement because they supply content tailored to a subscriber’s individual preferences. and therefore the data generated by these newsletters allows brands to raised understand what readers want.
Smarter newsletters mean more value for readers and more subscribers with a desire for high-impact content.