It’s now liberal to sell on Google
The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not only for essentials but also things like toys, apparel, and residential goods. While this presents a chance for struggling businesses to reconnect with consumers, many cannot afford to try to to so at scale.
In light of those challenges, we’re advancing our plans to form it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, no matter whether or not they advertise on Google. With many many shopping searches on Google every day , we all know that a lot of retailers have the things people need available and prepared to ship, but are less discoverable online.
For retailers, this alteration means free exposure to many people that come to Google a day for his or her shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this suggests paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping Ads, you do not need to do anything to require advantage of the free listings, and for brand spanking new users of Merchant Center, we’ll continue working to streamline the onboarding process over the approaching weeks and months.
These changes will become within the U.S. before the top of April, and that we aim to expand this globally before the top of the year. Our help center has more details on the way to participate in free product listings and Shopping ads.
We’re also beginning a replacement partnership with PayPal to permit merchants to link their accounts. this may speed up our onboarding process and ensure we’re surfacing the very best quality results for our users. And we’re continuing to figure closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to form digital commerce more accessible for businesses of all sizes.
Solutions during this crisis won’t be fast or easy, but we hope to supply a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem within the future.