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Progressive Web App Design: 7 Tips for Great PWA UX and UI

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Progressive Web Applications(PWA) have stopped being just a buzzword. This technology outcompeted native apps and proved its effectiveness for the business. Thus, Progressive Web App design becomes a hot topic for companies eager to stand out from the competitors with an excellent and powerful PWA solution.

When it involves PWA web design, the method is kin to designing native apps. Still, it’s differences and peculiarities.

In this article, we gathered the foremost efficient PWA design guidelines which will help create the simplest user experience for your product.

What is a PWA and why do you have to care?

A PWA stands for a Progressive Web App. because the name suggests, PWAs are supported standard web technologies. At an equivalent time, the addition of the most recent JavaScript features makes them an excellent substitute for native apps.

In other words, Progressive Web Applications work both like ordinary websites and mobile apps and offer such functionality like offline mode, push notifications, and adding to the house screen that previously might be found in native applications only. So basically, we will say that a PWA may be a low-cost cross-platform alternative to a native app.

The core benefits of Progressive Web Applications are as follows:

Higher conversion rate;
Increased security;
Improved engagement;
Improved search ranking;
Smooth performance on unstable networks.

Speaking about particular examples, e-commerce businesses that have already invested in PWA development came up trumps. The technology implementation brought marketplaces fantastic results. for instance, Jumia got a 33% increase in conversion rate after turning its website into a quick and interesting PWA.

These significant benefits make Progressive Web Applications quite a hot web app design trend. They became a strong tool for offering mobile users an excellent native app’s experience.

Tip 1. specializes in Progressive Web App design for both desktop and mobile

Since a Progressive Web Application is cross-platform, it should have great UI and UX for both mobile devices and desktop. The version for smartphone users should remain your high priority, though.

Let’s compare two PWA design samples of Twitter Lite for desktop and mobile.

Desktop PWA

As for the PWA design for the desktop, you’ll extend the grid, add some spacers (it is optional) and graphical elements like illustrations or photos.

Progressive web app example of Twitter Lite for desktop is extended and has diverse features:

Mobile PWA

When it involves a mobile version, first of all, define the foremost necessary and popular content. Remember that the visitors to your progressive mobile website usually use several key features. for instance , they’ll want to pay a bill and obtain a receipt, or look for a bedroom and book the foremost suitable option.

Bearing this fact in mind, add the foremost required functionality to the navigation bar. this manner users will always have the commonly used functions at their fingertips.

Remove all sections or details that end users can easily do without.

Below you’ll see the Progressive Web design of Twitter Lite for mobile:

Tip 2. Get obviate footer

Footer has an equivalent information on every page. it’s a typical place for copyright notice, terms and conditions of use, links to social media accounts, and newsletter signup.

Sometimes, this page element takes up an excessive amount of space. While it’s not a problem for giant desktop screens, mobile device screens don’t have that much space.

Given that, it’s not surprising that there’s no footer in native apps. It means progressive web applications should follow their lead.

It will be an honest idea to define the foremost important navigation items and make a navigation bar.

Below you’ll see how this tactic was successfully adopted by AliExpress. The buttons have the proper size with a correct range of the thumb zone. As a result, users can get immediately to the foremost important pages or actions:

If you’ve got some additional information that would not be fit into the navigation bar, you’ll move it to the menu. the instance below by the Weather Channel illustrates the way to do that the proper way:

Tip 3. Retain the precise scroll position of the list

Suppose a user looks through an inventory of articles or products. They click on a specific item to urge more information. After specifying the item details, the user wants to return to the list.

Your main task is to urge them back to the precise scroll position they were at. Otherwise, users are going to be annoyed once they are going to be redirected to the highest of the list. Therefore, the “Back” functionality becomes a crucial element of PWA web design.

Tip 4. Show interaction

When users tap a button, link or menu section, they need to see that the faucet was recognized. For this purpose, you’ll highlight the chosen area with a special color.

Wego may be a exemplar of a PWA that shows interaction within the right way:

At an equivalent time, once you implement the touch feedback as a neighborhood of progressive web app UX design, make sure it doesn’t trigger by mistake when users are only touching a component to scroll the page.

Tip 5. Ensure smooth page loading

Remember the rule of thumb: all image tags on your webpage should have the dimension of the image. during this case, a browser are going to be ready to layout the screen properly albeit the image has not loaded yet.

Otherwise, the content are going to be jumping when the visuals are downloaded. Such jumps will negatively influence user experience.

To avoid this mishap, you’ll show a placeholder where the image should be displayed. It are often a gray square or blurred thumbnail.

Let’s see how Jumia solved the difficulty with loading images:

We recommend that you simply take a glance at Mobbin – Latest Mobile Design Patterns. This website contains screenshots of popular mobile applications. you’ll notice of the solutions utilized in the method of native app development.

Tip 6. Add custom splash screens

A splash screen (also called boot screen or launch screen) is displayed for 2-3 seconds before an application loads. It makes your PWA website even more almost like a native app.

Businesses often display their logo, the company’s name or the motto on a splash screen to extend brand visibility.

Besides, this approach makes users’ interaction with Progressive Web Apps even more engaging.

The tips below will assist you to strengthen your brand with an interesting splash screen design:

Customize image size supported the screen size

The right image size is vital to making the simplest launch screen. confirm that your chosen visuals are customizable to suit all mobile devices, be it an Android gadget or an iPhone.

Keep users informed

If your PWA takes a while to load, keep users updated about the progress. allow them to know that there are not any errors. Thus, consumers will wait more patiently until they will interact together with your application.

Think of an easy but not boring design

You should create a launch screen with the thought of catching users’ attention in mind. Believe us, you’ll do that even with the only design. you only got to choose the proper color gradient and add some creative elements to the background.

The splash screen of PWA by Codice looks the subsequent way:

Tip 7. Create an attracting home screen logo

Users will add your progressive web application to Home Screen where it’ll stick around with other apps. Therefore, your task is to form sure that it’ll stand out from the gang. How are you able to do this? the solution is to make a singular and catching icon.

The following example will show why it’s so important. check out three PWAs from left to right. These are Washington Post, Codice, The New Yorker. you’ll definitely agree that Codice and therefore the New Yorker icons catch your eye.

At an equivalent time, the Washington Post icon which is simply a black square looks dull and boring:


We believe that with our greatest progressive web app design practices you’ll take your PWA to a replacement higher level. When everything is completed right, you’ll provide your customers with an exceptional and smooth user experience. In their turn, satisfied users will reward you with increased conversions and engagement.

If you have already got the thought of making a PWA, contact us. Our team has vast experience in PWA development and can eagerly assist you to grow your business with this innovative technology.

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