Typography will always be a key element of graphic design. it’s also become a critical think about the success of app development and style.
The use of typography can make or break a design, determine the readability of app contents, and directly impact business conversion. When it involves typography, certain ground rules remain constant. On the opposite hand, certain principles evolve with new typefaces and style contexts.
Typography and App Design
Besides forming a part of the visual look and feel, typography performs the crucial role of taking care of the functional aspect of an app. this is often why typography in app design may be a lot quite just choosing a font.
Typography refers to the art and science of organizing text to spice up readability and legibility of the conveyed message.
It is an art within the sense of the subtle aesthetic role that it plays, and it’s a science within the way it improves usability aspects of an app.
Let’s now have a fast check out the key reasons why app designers consider typography so important for his or her design scheme.
Readability of text content is that the top reason that app designers give typography the utmost importance. By choosing easily readable fonts, designers make sure that readers can read text content, text-based links, and menus effortlessly.
Now when it involves addressing the challenges related to readability and usefulness of text, there are several key considerations. Certain media and news establishments catering to very diverse demographics and a spread of preferences find it hard to use one font that’s suitable for each sort of reader. If your app features a very specific audience belonging to at least one particular age bracket or demographic, choosing a font becomes easier.
The Impact on User Experience
Elements of User Experience, All Impacted by Typography
Image source: interaction-design. net
The font and therefore the overall typography design have an excellent impact on the user experience of an app. Maintaining consistency is vital because users, first of all, want to know what the app is all about and structure their minds accordingly. So, rather than drawing their attention to the typefaces or fonts, your use of typography should rather specialize in making the content more legible and readable. The typography should only work as a lift to the overall UX design focused on simple use.
Professional Look and Feel
Image source: business2community.com
Lastly, even as your attire quickly makes an impact on people meeting you, the typography and its role within the overall design should help people form an accurate impression of your app’s brand identity and purpose. as an example, for a banking app, it might be out of place and unprofessional to choose funky typography drawing an excessive amount of attention to the fonts rather than the content and functions. Use typography during a way that creates your design appear professional.
Key Principles of Typography in App Design
Design trends will come and go, then does typography. However, certain design elements and typography uses will remain constant as they need to be been tested and tried across multitudes of successful apps. supported all findings, we’ll explain the nine laws of typography in app design.
1. skills the Font Communicates
Different fonts in loudspeakers communicating different messages
Image source: gcfglobal
First of all, no experienced designer chooses typeface randomly. the selection may be a conscious decision, and it represents a mindset. Every typeface bears psychology, and therefore the designers got to choose it based upon context. What you would like to speak to your user should assist you to choose a font.
Naturally, every business niche features a particularly effective group of typefaces. for instance, a finance app will rarely have a multicolored, funky typeface. Likewise, a movie app may look too dull with a font utilized in professional communication.
2. Mix and Match
Ice cream shop sign using different fonts mixed and matched
No app just uses one typeface everywhere the app. Multiple typefaces are wont to present content and functions with visual clarity and usefulness. Naturally, while using various typefaces, mixing them with the proper balance to make a way of priority is important.
A balanced and visually appealing combination of fonts can uplift your design to an excellent extent. an honest mixture of fonts with different sizes, textures, and color options can quickly give your design a facelift. When mixing fonts, always remember to settle on each font to play a definitive role.
3. specialize in Creating a Hierarchy
The heading of text content enjoys the very best priority, followed by the sub-heading then the content body. This hierarchy is explained within the way different fonts with varying sizes and boldness are utilized in these sections of text content. Similarly, in-app design, the utilization of typography should leave creating a hierarchy. the great use of hierarchy through typography will help users easily navigate and convey the importance of messages within the right order.
For creating a hierarchy with the utilization of typography, the subsequent aspects are necessary.
- Use the proper text size to offer priority to information as per their importance.
- Use the proper amount of spacing to permit easy scanning of content.
- Organize all related items in a meaningful way.
- Incorporate headings and subheadings to make a way of structure and priority.
4. Font Size
We all know that typefaces accompany different looks, feels, and sizes. While some are thin and lean, there are others with fat and wide looks, and there are still others in between these two extremes. Naturally, designers, while choosing fonts, got to consider the dimensions requirements for his or her design.
It is advisable to use different typefaces with an identical height to take care of conformity and balance. The font width is another point of great consideration. Proper width can make sure the right space between letters and thus can enhance readability.
5. Using the Correct Leading
Leading in typography must be correct for optimal readability
Image source: indesignskills.com
Leading in typefaces refers to the vertical space between each text line. This space features a lot of impact on the readability of content on screen. to make sure the optimum legibility of the on-screen text, you want to ensure a number one value starting from 1.25 to 1.5 times the dimensions of the font used.
6. Proper Kerning
Kerning between letters for optimal app usage
Image source: tutsplus.com
Kerning refers to a different aspect of using space within the on-screen text content. it’s an important aspect of any design. Kerning basically refers to the space between two letters.
Designers, by using the proper proportion of kerning within the text of an app, ensure optimum legibility of the planning and readability of the on-screen text. Effective kerning ensure letters in text sit more closely, creating a neat look.
App designers follow an in-depth kerning table to work out the optimal space between letters. Kerning is usually needed for fonts not optimized with the proper kerning space.
7. Ensure Perfect Alignment
Text alignment is vital for typography success
Image source: apple.com
Alignment choice of the on-screen text content is some things that vary as per the planning. While some designers prefer either justified alignment or center alignment, other designers still use right or left alignment options based upon the planning context.
Left alignment, which is additionally called flushed left, is taken into account the simplest and most natural for readers to consume, hence most websites with a lot of text content prefer this alignment option. On the opposite hand, right alignment or flushed right is merely used sparingly or during a befitting context.
Justified alignment often becomes problematic thanks to unequal space distribution between words. On the opposite hand, designers, when choosing other alignment options, got to make sure that ragged lines don’t stick out, creating an incoherent look and feel.
8. Use the Minimum Number of Fonts
Many designers in their initial career experiment tons with too many various font types and designs. Using too many fonts ultimately risks their interfaces to lose consistency and coherence. this is often why it advisable to use a limited number of fonts to offer a cohesive look and feel when paired with one another. Never pair two very different fonts as this will make the copy look rough-edged and incoherent.
9. Maintain Correct Contrast and Color
Color and contrast is vital to good typography in app design
Image source: miro.medium
Using the proper contrast and color may be a key aspect of excellent typography design. Since mobile screens are smaller in size and mobile users are likely to seem at screens on the go, maintaining at-a-glance visibility with the utilization of right contrast and proper color scheme is crucial.
Typography design should have the proper contrast with the right color scheme, that’s suitable for the audience.
Leading Typography Trends of Our Time
Like evolving app design trends, typography elements also tend to evolve and transform over time. In recent months we’ve seen mobile apps across niches incorporate innovative typography elements in their design scheme. Here we’ve picked a couple of those trending typography designs.
Hand Drawing Typeface
Hand drawn typefaces are currently popular
Image source: googleusercontent.com
Handwritten or hand-drawn typefaces are increasingly popular and are being widely employed by apps across the niches. especially, some e-Commerce brands targeting generation Z are using this typography element fully force. These fonts are known to emotionally connect with their users.
Glyphs or Icons
Social media icons are currently popular in-app typeface design
Designers are increasingly favoring the utilization of glyphs or non-alphanumeric symbols or icons in their design to convey design elements. It all started with the hamburger sign for the menu button and instantly became popular. Now an equivalent trend is constant across apps of all niches.
Diverse Font Pairing
Diverse font pairings are trending in-app typography design
Image source: 99designs-blog
Pairing two or more different fonts during design to make a way of surprise or shock is that the new in-thing in typography design for apps. The user’s attention is often easily drawn with a visible shock by utilizing two or more fonts within the app design.
Geometric fonts are trending in app design
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Suddenly many apps and websites are using geometric fonts using straight lines and round forms. Such fonts boast an ingenious vibe besides helping readability with better clarity. Such fonts also are gaining popularity altogether kinds of logo design and brand-specific header contents.
System and Custom Fonts of iOS and Android
Finally, we must spare a couple of words for the system fonts provided by the iOS and Android platforms. Both Android and iOS platforms accompany their own default fonts referred to as system fonts. When utilized in app design, these fonts convey consistency and thus, a connection to, the OS. Thus, it’s important to understand about these default typefaces.
On the Android platform, there are two different typefaces for desktop and mobile devices: Roboto and Noto, respectively. Roboto comes because of the primary and default font of the platform. Noto refers to the secondary font option for main websites not able to display Roboto fonts. For designers, the Roboto font family offers a good sort of fonts. Roboto fonts are designed to deliver a clean look to the Android app design. it’s not very stylized, so it doesn’t draw tons of attention to the font itself.
Apple iOS platform has its own default font referred to as San Francisco. it’s optimized for simplicity and ease in design. This font perfectly addresses the long-held iOS tradition of delivering everything on screen as legibly as possible with the smallest amount of cognitive load on the viewers.
White Space in App Design
Finally, we must say that the white space in the app design isn’t just vacant or empty. So, it must be utilized appropriately to make sure optimum visibility, clarity, and therefore the slightest of distraction. Balanced use of white space around on-screen elements will boost readability, traction, and user engagement. White space works because of the silent determinant factor for your design legibility.